Pinkfresh Studio Team

Kinnari Zaveri

CEO/Founder

Kinnari Zaveri

CEO/Founder

I am Kinnari, owner/founder and brain behind Pinkfresh Studio. I come from a textile design background, so arts and crafts were always an integral part of my life. I started scrapbooking in 2007 and was mesmerized by paper patterns. It was natural to apply my textile knowledge to paper patterns and that is how Pinkfresh Studio started. I don’t scrapbook any longer, but instead focus on designing all the products that Pinkfresh Studio offers. Color is my ultimate inspiration. I love color more than anything and almost every paper product we design at Pinkfresh Studio starts with colors. I love coming up with fun, fresh and modern designs, and I always look for ways to do things differently. That is what keeps us unique at Pinkfresh Studio.

Jody Morrow

Director of operations

Jody Morrow

Director of operations

Hello! My name is Jody, and I live in sunny Central Florida with my husband and our six (yes, six) Shih Tzus: Puffle, Ripley, Heartly, Teegan, Chewie, and Apollo. I enjoy spending time in the pool, watching TV shows and movies, cooking, and hanging out with my three adult children.

I have been part of the stamping community for about 20 years. Through this hobby, I've made my very best friends and developed a fulfilling career. I get to combine my love for the industry with my eagle-eye attention to detail, and I will forever be grateful!

Kathleen Schmelz

Director of Marketing

Kathleen Schmelz

Director of Marketing

Hi, I'm Kathleen! I'm originally from Germany, where I live with my husband and our energetic little son who is currently in kindergarten, who definitely keeps me on my toes!

I discovered the world of scrapbooking back in 2013 and it’s been a love affair with all things paper-related ever since! Since 2018, I’ve been part of Pinkfresh Studio in one way or another, including many wonderful years on the design team. These days, I'm thrilled to be working for Pinkfresh every day. I love everything the brand stands for and adore the creative people behind it.While scrapbooking has been my main creative outlet, I'm beyond excited to dive deeper into the wonderful world of cardmaking. It's an adventure I can't wait to fully embrace! I also love teaching workshops, both online and in person, and sharing my passion for crafting with others. One of the best parts of this journey has been the connections I’ve made through this hobby-turned-job—it’s the glue (pun intended!) that keeps everything so special.

When I’m not crafting, you’ll probably find me in a café, coffee in hand, either in Barcelona or daydreaming about my next trip there (..or running behind a very active little boy, lol) 😊 

Heather Hoffman

Content writer/Team director

Heather Hoffman

Content writer/Team director

Hello - my name is Heather Hoffman. I live in the beautiful Pacific Northwest, and am blessed to still have both my lovely adult daughters living at home with me while they are attending college. I have a large and wonderful circle of family and friends that live near me as well. I absolutely love playing with ink, stencils, paper, stamps, hot foiling - I could go on and on with all the things I love that go along with that! The crafty world is such a wonderful community of people, and I am so incredibly grateful to be able to do what I do every single day. I love that I get to be part of the amazing team at Pinkfresh Studios – not only do I love the beautiful stamps, dies, papers, and embellishments – but I also love the people behind it all! 

Inna Moreva

Graphic designer

Inna Moreva

Graphic designer

Hi! I am Inna and I am a graphic designer and illustrator. I was born in Latvia and lived there most of my life, but now I am moving to Spain. Super excited about it! When I was a student, one of my favorite activities was scrapbooking. I never thought that in several years I’ll work for the scrapbooking company and design all kind of beautiful papers, embellishments and stamps. The dream I was afraid to dream came true! I am happy and honored to be a part of Pinkfresh Studio team!

Kaitlin Sheaffer

Graphic designer

Kaitlin Sheaffer

Graphic designer

Hi, I’m Kaitlin! I live in Northern Colorado with my husband and four kids. I have loved art and have been playing with paper, stamps and stickers since I was a child. Throughout high school and college I pursued an education in art, taking both private and college art classes and eventually received a Bachelors of Human Science majoring in Interior Architecture and Design. I’ve been scrapbooking since 2000 and eventually my love for drawing, stationery and design all merged and launched me into starting my own online paper goods shop in 2007. After several years I stepped away from the business side and started designing for scrapbook companies to have more time with my family. When I am not designing for work or fun, I enjoy exploring and hiking (we live so close to the mountains!), cooking & baking, coffee, studying theology, gardening and tackling our never ending list of home projects.

Kelly Romo

Operations manager

Kelly Romo

Operations manager

Hi, I am Kelly Romo, Operations manager at PinkFresh Studio. I have been working at Pinkfresh studio since 2017. I am not a crafter but enjoy working at PinkFresh Studio and interact with customers and taking care of daily operations in the warehouse. I am a mom to a chaotic puppy named Gorda. In my spare time I enjoy baking, reading and binging a new series on Netflix/hulu. Trying new foods is my favorite thing to do.

Briena Bogner

Accounting manager

Briena Bogner

Accounting manager

Hello, my name is Briena Bogner. I live in north Houston with my lovely husband and 3 fur babies. We live on 30 acres so everyday is an adventure. We also love to travel so you never know where we will be tomorrow. We are constantly doing something; scuba diving, offroading, boating, skiing, hiking, ect. I have a degree in Criminal Justice from the University of Houston Downtown and an Accounting Certification from Lonestar. I am also a Quickbooks Proadvisor. My passion has always been bookkeeping/accounting since I was younger helping my family run their store. A year ago I decided to branch out myself and do it on my own; I love every minute of it. I am happy to be part of the PinkFresh Studio Team!